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This episode features a powerhouse team from Lifetime, part of the crew behind Sea Otter Classic. Joining us is Kristin Carpenter, founder of Verde Brand Communications, Holly Colson, owner of Facets Marketing, and Sarah Timleck, manager expo sales for Life Time Sea Otter Classic. Get to know the World's Premier Cycling Festival: Lifetime Sea Otter Classic is a four-day celebration of cycling featuring 9,000 athletes, 7,000 campers, 1,000 exhibiting brands and 400 international media representatives. The 33rd annual Sea Otter Classic is set to take place April 20-23, 2023, at the Laguna Seca Recreation Area in Monterey, California. Today’s conversation includes updates for the 2023 event, The Sea Otter Classic Summit, the first ever industry day, and ends with a call out on why we want retailers and industry to truly unite this April in Monterey.

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