Have you wondered whether you should create a business plan? Today, Kathi Lipp is joined by her husband, Roger Lipp, to discuss why some people don’t have a business plan and the biggest reasons why you need to have one.

In this episode, Kathi and Roger explain:

• The biggest misconceptions about business plans.
• Why the biggest misconceptions are wrong.
• Six reasons to have a business plan.

Listen in and learn everything you need to know about why having a business plan is so important. Tune in next week to find out how to create your simple business plan and what questions to ask yourself about it.

The post 285 Creative Content – How to Plan Your Content and Make Life Easy appeared first on Writing at the Red House.

What kind of content will help your reader move from where they are to where they want to be? In this final episode in their Creative Content series, Kathi Lipp and digital marketing expert Erin MacPherson are here to help us make a plan to create content to excite, ascend, and advocate.

This dynamic duo will walk us through the steps to brainstorm, narrow down, and implement content in four key categories:

• Increase awareness of your brand.
• Encourage engagement with your content.
• Grow the number of subscriptions to your email list.
• Nurture your audience and help each person ascend to the next level of involvement.

The way you are going to reach people is through day-to-day interaction on social media and other online pathways. It is hard work, but it is worth it to change lives through great content and consistent connection. Listen in and let Kathi and Erin show you how!

The post 284 Creative Content – How to Grow Your Audience While Serving Them at the Same Time appeared first on Writing at the Red House.

Are you trying to create engaging content? Today, Kathi Lipp is back with Erin MacPherson, an author and marketing strategist, to discuss how to create content that grows your audience but also serves them.

In this episode, Kathi and Erin talk about:

• What content does well on which platforms. • Where Erin goes for content inspiration. • How to make content that engages your audience.

Listen in and learn everything you need to know to create the content you’ve always wanted to share. Tune in next week to find out how to take all your ideas and put them into a content plan.

The post 283 Creative Content – How to Serve (and Grow) Your Audience: Creating Content that Will Engage and Excite Your Audience appeared first on Writing at the Red House.

Are you creating a book or a program? Do you wonder how you can get someone to buy it? This week, Kathi talks with author and marketing strategist Erin MacPherson about how to define your goals and make a plan to get there.

In this podcast you will learn the three key aspects of your marketing plan:

• The Scoop: What do you want to accomplish? • The Target: Who is your audience and what do they need? • The Goal: How do you want people to respond to your content?

Listen in and transform your wishes and wants into “I will” statements. Kathi and Erin share from experience how to create awareness of your product, engage with your audience, and really begin to nurture those you have been called to serve.

The post 282 One Day Challenge: The Tweak Your Post Challenge appeared first on Writing at the Red House.

Do you love challenges? Today, Kathi Lipp is joined by Cassie Rajewich, the director of Writing at the Red House, to talk about the upcoming February Challenge: The Tweak Your Post Challenge.

Tune into this episode to learn:

• Everything you need to know about the February Challenge.
• What articles Kathi and Cassie are going to tweak.
• How to prepare for the challenge.

Listen in and come join Kathi, Cassie, and the Writing at the Red House community as they tackle this new challenge.

About the Tweak Your Post Challenge: This challenge is to tweak an article on February 16th. Erin MacPherson will be going live in the Writing at the Red House Facebook group at 10:30 am PST / 1:30 pm EST to talk about the secret things you can do to tweak a post. So, pick your article, mark your calendar for February 16th, and join Writing at the Red House with Kathi Lipp to get the download during the livestream.

Writing at the Red House with Kathi Lipp

Cassie Rajewich

Erin MacPherson

Digital Marketer

How to Get $1,000 Dollars in the Bank by Next Month

How to Declutter Fast: The Three-Box, Two-Bag System

The post 281 How to Write a Devotional (our not-so-secret-super-system) with Cheri Gregory Part 4 appeared first on Writing at the Red House.