What is a funnel and when do you need one? Listen in as Kathi talks with her favorite guest, Roger Lipp, about taking your readers and listeners on a journey using these five steps:

• Build awareness through consistent and quality content. • Connect with those who are newly acquainted with your ministry or business. • Offer more to your “tribe” of followers. • Give extras to your customers and acknowledge their feedback. • Encourage advocates to share their experience with others.

Kathi and Roger share how to establish a strategy for transition between each step and challenge you to love people well, no matter where they are in the process.

Listen in and be encouraged to connect with people, provide value, and figure out your next steps to support your audience!

Looking for more helpful content to build your writing business or ministry? Come join us over at Kathi Lipp’s Writing at the Red House Facebook group!

The post 288 One Day Challenge March – The One Hour Business Plan Challenge appeared first on Writing at the Red House.

Are you overwhelmed by the idea of writing down your business plan? Today, Kathi Lipp is joined by the director of Writing at the Red House and the Collective, Cassie Rajewich, to discuss the March business plan challenge.

In this episode, Kathi and Cassie discuss:

• What Cassie is putting on her business plan. • Four steps for creating your business plan. • The importance of tweaking your business plan.

Tune in and learn everything you need to know about the One Hour Business Plan Challenge. About the challenge: Create your business plan on March 30. Kathi Lipp, Cassie Rajewich, and Roger Lipp will be going live in the Writing at the Red House Facebook group to help walk you through how to take your business plan and get it from your brain to the page. So, if you’re in a writing career, ministry, or business, join Writing at the Red House with Kathi Lipp and keep an eye out for both the livestream and downloads on March 30.

The post 287 Your Author Business Plan – How to Build One in an Hour appeared first on Writing at the Red House.

Are you an author intimidated by the idea of creating a business plan? There are a lot of complicated options out there, but Kathi and Roger Lipp offer a simpler solution for authors!

In this episode, they will help you think through:

• Realistic plans and goals for your writing. • Budgeting and finances for your business. • How your platform makes you a better communicator.

To get you started on creating your own business plan, download this simple guide that will help you think through your goals and plans.

If you missed last week’s episode on why you need a business plan, be sure to check that out right here.

The post 286 Your Author Business Plan – Why You Need One Today appeared first on Writing at the Red House.

Have you wondered whether you should create a business plan? Today, Kathi Lipp is joined by her husband, Roger Lipp, to discuss why some people don’t have a business plan and the biggest reasons why you need to have one.

In this episode, Kathi and Roger explain:

• The biggest misconceptions about business plans.
• Why the biggest misconceptions are wrong.
• Six reasons to have a business plan.

Listen in and learn everything you need to know about why having a business plan is so important. Tune in next week to find out how to create your simple business plan and what questions to ask yourself about it.

The post 285 Creative Content – How to Plan Your Content and Make Life Easy appeared first on Writing at the Red House.

What kind of content will help your reader move from where they are to where they want to be? In this final episode in their Creative Content series, Kathi Lipp and digital marketing expert Erin MacPherson are here to help us make a plan to create content to excite, ascend, and advocate.

This dynamic duo will walk us through the steps to brainstorm, narrow down, and implement content in four key categories:

• Increase awareness of your brand.
• Encourage engagement with your content.
• Grow the number of subscriptions to your email list.
• Nurture your audience and help each person ascend to the next level of involvement.

The way you are going to reach people is through day-to-day interaction on social media and other online pathways. It is hard work, but it is worth it to change lives through great content and consistent connection. Listen in and let Kathi and Erin show you how!

The post 284 Creative Content – How to Grow Your Audience While Serving Them at the Same Time appeared first on Writing at the Red House.