The Written Word Podcast

Email marketing isn’t dead - in fact, it might just be your most valuable tool as an indie author. In this episode, Ricci and Ferol break down why building and nurturing your email list is still one of the smartest and most effective ways to connect with readers and sell more books.

You’ll Learn:

• Why email offers a stronger ROI than social or paid ads
• The difference between “owned” and “rented” marketing channels
• What makes email more personal and reliable than other platforms
• How to get started with email marketing (and what to say in your emails)
• Tips for building a list of readers who actually want to hear from you

For more tips, tools, and strategies to grow your author career, visit writtenwordmedia.com.

If you enjoyed today’s episode, share it with a fellow author and leave us a review. It helps more writers find the show.
The Written Word Podcast is produced by Walk West.
© 2025 Written Word Media, Inc. All rights reserved.

Want to sell more books without breaking the bank? Curious which promos actually work and how to tell?

Ricci Wolman, Ferol Vernon, and Emma Boyer answer the most common (and important) questions we get from authors every day.

• How to promote with a small budget.
• How to revive a backlist that’s gone quiet.
• What to do when Amazon throws you a curveball.

You’ll walk away with clear, practical strategies for getting more eyes on your books. Whether you're just starting out or managing a full catalog, this conversation will help you take the next step.

Let’s get into it.

For more tips, tools, and strategies to grow your author career, visit writtenwordmedia.com.

If you enjoyed today’s episode, share it with a fellow author and leave us a review. It helps more writers find the show.

The Written Word Podcast is produced by Walk West.
© 2025 Written Word Media, Inc. All rights reserved.

If you want to sell more books, reach more readers, and spend less time guessing what works, start here.

In this episode, Ricci Wolman and Ferol Vernon break down the strategy that helped launch the careers of countless successful indie authors - email promos. They’ll explain what email promos are, when to run them, and why they’re still one of the most effective tools in your book marketing toolkit.

You’ll learn:

• Why email still outperforms social media when it comes to book marketing
• How promo sites connect your book to the right readers
• What a promo stack is and how to use it to your advantage

This is the foundation of modern book promotion.

Let’s get into it.

For more tips, tools, and strategies to grow your author career, visit writtenwordmedia.com.

If you enjoyed today’s episode, share it with a fellow author and leave us a review. It helps more writers find the show.

The Written Word Podcast is produced by Walk West.
© 2025 Written Word Media, Inc. All rights reserved.

Emma Boyer is back from London and joins Ferol and Ricci to share her key takeaways from the Self Publishing Show (SPS)—Europe’s biggest indie author conference. In this episode, the team breaks down what they saw, heard, and felt at SPS and what it means for indie authors in 2025.

You’ll Learn:

• Emerging trends in streaming vs. subscription audiobook platforms
• How Written Word Media supports authors exploring direct sales and new revenue streams
• How Subscriber Surge Giveaways (SSG) can grow your email list fast
• Tips on budgeting for book promotions that actually move the needle

Featured Guest:
Emma Boyer, VP of Digital Operations and Author Relations at Written Word Media

For more tips, tools, and strategies to grow your author career, visit writtenwordmedia.com.

If you enjoyed today’s episode, share it with a fellow author and leave us a review. It helps more writers find the show.

The Written Word Podcast is produced by Walk West.
© 2025 Written Word Media, Inc. All rights reserved.

Welcome to the very first episode of The Written Word Podcast.

This show is for people who write stories—and want them to be read. 
Authors. Indie or traditional. Aspiring or ten books deep.

Each week, we dive into the business of being an author—marketing strategies, growing your audience, and selling more books. What’s working, what’s not, and what’s coming next.

In this episode, we’re diving into one of the most controversial strategies out there: Giving your book away for free.

Sounds risky? It might be. But it might also be the smartest move you make as an author.

Hosts Ricci Wolman and Ferol Vernon unpack the emotional baggage behind “free.”
They break down the math and share what top-earning authors are doing right now.

Whether you're new to publishing or looking to level up, this episode will make you think twice about the power of zero dollars.

For more tips, tools, and strategies to grow your author career, visit writtenwordmedia.com.

If you enjoyed today’s episode, share it with a fellow author and leave us a review. It helps more writers find the show.

The Written Word Podcast is produced by Walk West.
© 2025 Written Word Media, Inc. All rights reserved.