The Yarn

The Breeding Leadership program brings young people in the wool industry together to build their business and communication skills to arm them for a future in the industry. Emily King sat down with Jayde Cluff, Roy Elliot, Alex House and Oliver Vidor to discuss their experience of the course and their thoughts for the future of wool and their role in it.

Big data meets the sheep industry with the Merino Lifetime Productivity project but what will it mean? Hear how this ground-breaking project is opening genetic doors for the first time.

From AFL and rugby union, cricket, running and skiing ... wool and sport are a match made in heaven. Hear why these markets are growing for wool and the celebration of these links.

What does Lu Yan make of woolgrowing and how will this change her business?

Runway Wool – The International Woolmark Prize From traditional Indian recycling practises to avalanche tracking NFC chip technology in water resistant wool, this year’s winners went above and beyond the judge’s expectations.

Wool’s slice of the American Pie - Has wool finally cracked the US market? - Hear from major retailers and their associations about why wool is winning in this vital global market and why AWI keeps them regularly informed about how Australian farmers care for their animals.

- Wool as a $20 fibre: how, why and maybe when. Hear AWI CEO speak about the future of wool. - AWI has a new Director, how will the first woolbroker elected change AWI? - A pasture mystery solved!!! Now science and collaboration won a pasture war.

The Yarn Episode 24 - Provenance: we hear a lot about it but what is it exactly and what does it mean for wool? - This episode explores two very different examples of provenance with two wool growers who have their wool and their wool story, sold at retail.

The Yarn Episode 23 - Steven Read (Michell) and Louis de Beer (Cape Wools in South Africa) at Nanjing wool conference; where is the market heading? - The coolest Japanese design and retail team; Facetasm visit woolgrowing farms for the first time..what do they make of where wool comes from?

The Yarn Episode 22: The business of wool - Nadia Bartel, digital fashion star and businesswoman talks wool - Electronic tagging on sheep properties: making it work - Woolmark Country Manager: China talks business and marketing