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In this episode of the L3 Leadership Podcast, Doug Smith interviews Jesse Cole, Founder of Fans First Entertainment and Owner of the Savannah Bananas. You are in for a treat with this power-packed episode. Enjoy!

About Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas.

His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine.

The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.

The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.

Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot.

Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.

Cole is the Host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors and speakers.

Fun Fact: Cole owns seven yellow tuxedos and proposed to his wife Emily in the yellow tux in front of a sold out crowd. She said Yes! The two later married at their stadium. In 2018, they welcomed their first baby banana, Maverick

Six Key Takeaways

1. Jesse talks about the crazy journey of turning around the Savannah Bananas baseball team around and creating the incredible culture and success that exists in the organization today.

2. What makes you different? Hardest question to answer. A litte bit “er” is not enough. What are you the ONLY one doing? That’s what you need to answer! That’s how you need to stand out.

3. Businesses have business plans and marketing plans, but do they have ATTENTION plans? How are you getting people’s attention?

4. Serve over Sell! Entertain and add value before you try and sell someone a product. Here’s the best marketing advice... Stop marketing! Don’t ask how you can make money tomorrow, but how you can serve your people!

5. Jesse talks about his 3M Philosophy. Moments - Matter - Meaning. Create moments that show people that they matter so that they sense deeper meaning. 

6. Jesse talks about the importance of Entertainment. Provide enjoyment and amusement. How are you entertaining? You can entertain -bring joy - no matter what you do!

Quotes

“Great leaders are people who share constantly and don’t care what people think.” -Jesse Cole

“As a leader, give yourself permission to be a little bit scatterbrained.” -Jesse Cole

Links

The Savannah Bananas

findyouryellowtux.com

How to Find Your yellow Tux by Jesse Cole

Find Jesse on LinkedIn