Jesse Cole sits down with wife Emily Cole to discuss the stories behind what made their baseball teams national hits.

You will hear about the challenges of turning around the Gastonia Grizzlies and launching the Savannah Bananas.

By focusing on what business they were really in, the Coles launched Fans First Entertainment and put all of their focus on Entertainment.  From Dancing Players, to Grandma Beauty Pageants, to the Banana Nanas, they tried it all.

From monumental failures to hilarious stories, Jesse and Emily share it all and provide great lessons for any business owner.  

Using the mantra of "Whatever is normal, do the exact opposite," any business can stand out and be different.