Jumping into the world of YouTube isn’t just about pointing a camera and chatting away. Sure, that sounds like a walk in the park, but it’s actually more like a hike up a mountain with a backpack full of gear.

You’ll need a decent camera, lighting that doesn’t make you look like a ghost, and let’s not forget the audio – because, believe me, if your audio is garbage, you might as well be not start video.

Everyone’s quick to say, ‘Oh, it’s easy!’ But if you want to grow your channel, it’s not just about slapping some content together; it’s about your thumbnail, your title, and that all-important first 30 seconds that keeps viewers from bolting faster than a cat from a cucumber. If you're not doing that for your audio it is more work.

And don’t even get me started on the thumbnails! You think you can just throw any old picture up there and call it a day? Nope! It’s got to be eye-catching, intriguing, and maybe a tad clickbaity to get those lazy viewers to stop scrolling and actually watch. You know, the kind of thumbnail that screams, ‘Click me! I’m more interesting than your ex’s new partner!’ So, while you’re busy filming your masterpiece, make sure you’re also crafting a title that promises something juicy. After all, that title is like a promise to your listeners and if you don’t deliver, guess what? They’re not coming back.

A Video Strategy

To really make your mark on YouTube, it’s about strategy, baby! Think of it as a game of chess where every move counts. You need to plan your title, thumbnail, and hook like your channel depends on it – because it does! And if you’re feeling overwhelmed by the thought of it all, don’t worry; even the pros use tools like Vidiq to help them navigate the chaotic waters of YouTube. So, buckle up, get that gear ready, and remember: it’s not just about talking into a camera; it’s about crafting an experience that your audience will want to dive into headfirst. Happy filming!

Takeaways:

• YouTube can be a blast if you have the time and budget, but it's a lot of work!
• People think recording video is just talking into a camera, but oh boy, it's way more complex!
• To really grow on YouTube, you gotta focus on the title, thumbnail, and first 30 seconds, not just the content.
• Don't underestimate how much effort goes into making a good thumbnail; it can make or break your video!
• Audio is king, but in video, the thumbnail and title are your best friends, so don't ignore them!

Mentioned

School of Podcasting

Vid IQ (aff)

Mentioned in this episode:

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