Artificial Inteligence (AI) has become increasingly present in our daily lives, and as a result, a potential threat to the “human touch” that is so essential to the visual arts.

That’s according to award-winning director and producer Joseph McGinty Nichols (McG), who’s been talking to UN News’s Pauline Batista about the evolution of AI in film.

He says from Scorsese to Taylor Swift, AI will usher in a new era of “hyper personalized entertainment” – for better or worse.