Want real readers—and real results—for your book?
If you're tired of hoping your book gets noticed and ready to start making it happen, this episode is for you.

This week, bestselling author and digital marketing pro Alex Strathdee (founder of GetShelfLife.com) shares how to turn your book into a powerful tool for bulk sales and long-term impact. 

With over $10M in ad campaigns and 1,000+ titles under his belt, Alex breaks down what actually works and what’s wasting your time.

You’ll learn how to set bold sales targets that drive real results, seed your book with influential readers who create momentum, and tap into podcasts, partnerships, and creative outreach to expand your reach. 

If you’re ready to market your book more intentionally, this episode is a great place to start.

Key Takeaways:

Set a Sales Goal That Drives Action
Decide how many books you want to sell—then reverse-engineer your marketing to hit it.

Give to Grow
Seed free copies with the right readers to spark buzz, reviews, and surprising bulk sales.

Tap Into Who You Know
Start with your existing network—those warm leads could open big doors.

Pitch Podcasts Strategically
Guest on shows your readers already love, and use your connections to land better spots.

Get Creative with Bulk Sales
Think beyond bookstores—stand out with clever packages and partner with places people don’t expect.

Tune in now to supercharge your book’s impact by mastering strategic thinking, choosing tools that actually move the needle, and getting your book in front of readers who need it.

Here's how to connect with Alex...

Website

LinkedIn

Email Alex for a free copy of his new book "Before The Bestseller"

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From Idea to Impact: Your Book Proposal & Marketing Map

Turn your book idea into a market-ready plan! In this live working session, you’ll shape your proposal, define your audience, and build a marketing map that drives real results.

Learn how a strong proposal sharpens your message, proves demand, and connects your book to your business goals—whether you self-publish, go hybrid, or land a traditional deal.

Walk away with a clear blueprint, next steps, and confidence to move from idea to impact.

📅 Nov 19 | 1–3 PM ET
🎙️ With Cathy Fyock, Allie Pleiter & Susan Friedmann

Register here