Eric Larson joins the podcast to talk about the future of local news. After decades across journalism, marketing, and consulting, he shares why traditional revenue streams are no longer enough and where real opportunity is emerging.

The conversation explores a modern take on the agency model powered by AI, the untapped potential of business services, and why people and culture often hold organizations back from innovation. Eric also lays out what a successful local news company could look like in five years and why trust, digital leadership, and experimentation are essential to getting there.

Links:

The Organizational Detectives

https://www.theorgdetectives.com/

Eric Larson - LinkedIn

https://www.linkedin.com/in/eric-larson-2931405/

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