The Business of Content with Simon Owens

This BuzzFeed-like site has become a cultural powerhouse in Nigeria


Listen Later

Daniel Orubo had no intention of becoming a media personality when he graduated with an engineering degree in 2013, but his funny tweets just happened to catch the eye of a Nigerian publishing executive who planned to launch a BuzzFeed-like website called Zikoko.

Daniel started out as a senior writer, crafting humorous listicles like the "12 characteristics of Nigerian mothers," but over the next half decade he helped transform Zikoko into a cultural force that's willing to discuss hot-button issues around sexuality -- the kind of issues that are typically considered taboo in conservative Nigeria.

Daniel is now the editor-in-chief of Zikoko, and we recently sat down to discuss how the website found its audience and why it expanded beyond funny memes so it could tackle controversial topics.

...more
View all episodesView all episodes
Download on the App Store

The Business of Content with Simon OwensBy Simon Owens

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

29 ratings


More shows like The Business of Content with Simon Owens

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,111 Listeners

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! by Spencer Haws: NichePursuits.com

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

193 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,100 Listeners

Channels with Peter Kafka by Vox Media Podcast Network

Channels with Peter Kafka

559 Listeners

The Publisher Podcast by Media Voices by Media Voices

The Publisher Podcast by Media Voices

5 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,988 Listeners

My First Million by Hubspot Media

My First Million

2,632 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,533 Listeners

Hard Fork by The New York Times

Hard Fork

5,472 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

29,216 Listeners

The Powers That Be: Daily by Puck | Audacy

The Powers That Be: Daily

363 Listeners

People vs Algorithms by Troy Young, Brian Morrissey, Alex Schleifer

People vs Algorithms

51 Listeners

The Rebooting Show by Brian Morrissey

The Rebooting Show

57 Listeners

Mixed Signals from Semafor Media by Semafor Podcasts

Mixed Signals from Semafor Media

206 Listeners

The Grill Room by Audacy | Puck

The Grill Room

58 Listeners