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This is HCD: Human-Centred Design, UX & Service Design
This is HCD: Human-Centred Design, UX & Service Design episodes
- A Senator, a Judge & Four Women in Recovery: Breaking Ireland’s Cycle of Addiction and Prison
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________
What happens when women with lived experience of addiction, prison, and recovery sit down with a former judge and a senator? In this powerful episode, Gerry Scullion brings together Senator Aubrey McCarthy, former Judge Gillian Hussey, and four remarkable women — Ruthann Barry, Bronagh McBrien, Edie Donohoe, and Jenny Harris — who have navigated Ireland’s systems of addiction, justice, and recovery.In an extraordinary twist, Judge Gillian Hussey once sentenced three of the women at the table to the Dóchas Centre, Ireland’s women’s prison. Now, years later, they sit side by side, reflecting on that journey, the systemic barriers still in place, and the possibilities for real change.
This is a conversation about resilience, compassion, and the power of lived experience to shape a more humane justice system.
https://www.tiglin.ie/
ie.linkedin.com/in/senatoraubreymccarthy
Click here to watch a video of this episode.
Creators & Guests- Gerry Scullion - Host
- Serdar Mele - Editor
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
1 hr 4 min - Carrying Stories: Researcher Well-being and the Cost of Caring with Rachel Knight
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________Episode overview
In this deeply human episode, Gerry Scullion speaks with Wellington-based design researcher Rachel Knight about the emotional realities of working in social impact. From navigating trauma-informed projects to setting boundaries as a freelancer, Rachel shares powerful insights on staying grounded while doing meaningful work.This conversation is essential listening for anyone working in design research, especially those engaging with vulnerable communities or emotionally charged topics.
🔑 Three Key Takeaways
- Researcher well-being is non-negotiable: plan for self-care like you plan for scope.
- Freelancers carry unique risks—build your own emotional safety nets.
- Lived experience is valuable but can carry hidden costs if not properly supported.
Click here to watch a video of this episode.
Click here to view the episode transcript.
Creators & Guests- Gerry Scullion - Host
- Serdar Mele - Editor
- Stef Murphy - Producer
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
50 min - Systems of Care – Allen Bobinac on Rethinking Homelessness and Addiction Support Services
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________
In this powerful walking episode through Dublin, Gerry speaks with Allen Bobinac, manager of The Lighthouse Café and a man whose journey from sleeping rough in St Stephen’s Green to leading one of Ireland’s most compassionate homelessness services is nothing short of remarkable. Allen shares how lived experience shapes better services, the importance of designing for dignity, and why community is the secret ingredient in recovery. You’ll hear first-hand about Tiglin’s long-term, holistic approach to addiction, trauma, and homelessness, and the vital role of trust, leadership, and purpose in transforming lives.Key Learnings:
• Lived experience in leadership ensures services truly meet people’s needs.
• Designing for dignity builds trust, safety, and belonging in vulnerable communities.
• Long-term, community-centred support is crucial for breaking cycles of homelessness and addiction.
- https://www.linkedin.com/in/allen-bobinac-ma-1188241a5/
- https://www.tiglin.ie/
Click here to watch a video of this episode.
Click here to view the episode transcript.
Creators & Guests- Gerry Scullion - Host
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
1 hr 7 min - Relaunching the Global Human Centered Design Directory
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________In this short update episode, Gerry Scullion shares an exciting behind-the-scenes change: the Global Human-Centered Design Directory has now moved to the main This is HCD website. What started as a quiet initiative has turned into a valuable resource for connecting values-aligned practitioners across the globe.
Discover how this small but intentional update improves access, strengthens the community, and could help you find your next collaborator, mentor, or team member. It’s all part of our ongoing commitment to building a more connected human-centered design ecosystem—together.
3 Key Takeaways:
- The HCD Directory is now live at thisishcd.com/directory
- It’s free, community-driven, and built for peer connection
- Designers can use it to find collaborators globally for work, mentoring, or support
Creators & Guests
- Gerry Scullion - Host
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
4 min - Diarmuid Gavin 'Digging into the world of Garden Design and what Service Design can learn from it'
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________In this episode, I speak with Irish garden designer and tv personality - Diarmuid Gavin. He has presented gardens at the Chelsea Flower Show on nine occasions from 1995 to 2016 - He has also authored or co-authored at least ten gardening-related books.
For regular listeners, you will be familiar with a recent episode I did with 16-time Grammy award-winning producer, Rafa Sardina - well this episode is continuing on that trend. I am really keen to explore other disciplines to see how they work to solve complex problems and also approach their work. I see gardening and working with nature as a direct parallel to working within organisations. Thinking like this, I was excited to speak with Diarmuid to see how he explores designing for the future and chat at length about external factors that could hinder the designer's vision.
Diarmuid was a great guest - and wanted to give a big shout out to his wonderful Instagram page where he answers questions regularly through his Live events. So if you are interested and getting started with anything garden related - Diarmuids yer man!
Creators & Guests
- Gerry Scullion - Host
- Serdar Mele - Editor
- Stef Murphy - Producer
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
39 min - Rooted in Innovation: The Future of Farming with Darragh McCullough from RTE's Ear to the Ground and Founder of Elmgrove Farm
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________What started as a flower farm has evolved into a thriving community experience with pizza, peonies, and pick-your-own eggs. Together, they explore the deep thinking, sustainable practices, and collaborative mindset driving the farm’s remarkable transformation.
Learn how Darragh blends farming tradition with human-centred principles, and discover how change-makers in any industry can be inspired by the resilience, creativity, and adaptability found in modern Irish agriculture.
🔑 Key Takeaways
- How to diversify without losing focus: a masterclass in iterative business building
- Why collaboration (not control) is essential for modern rural enterprises
- The power of customer experience in reshaping farming's role in local communities
Creators & Guests
- Gerry Scullion - Host
- Serdar Mele - Editor
- Stef Murphy - Producer
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
1 hr 5 min - Facilitate Like a Pro: Why Designers Must Step Up with Adam B. Cochrane
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________
In this episode of This is HCD, Gerry Scullion speaks with Adam B. Cochrane, an experienced design leader currently at Staffbase in Berlin. Together, they explore the often-overlooked power of facilitation in design—and why it’s a crucial skill for any designer hoping to make a meaningful impact. From working at Lufthansa and Zalando to his current role, Adam shares lessons learned about enabling teams, the value of psychological safety, and how even introverts can become brilliant facilitators.Creators & Guests
- Gerry Scullion - Host
- Serdar Mele - Editor
- Stef Murphy - Producer
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
48 min - Shape of Play: Insights from Mattel's Global Research Study with MADO's Jaclyn Suzuki
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________
In this episode of This is HCD, Gerry Scullion is joined by Jaclyn Suzuki, co-founder of MADO and former creative director at Ziba, to explore the findings from a groundbreaking global study on play — commissioned by Mattel and involving over 33,000 people across seven countries. Jaclyn shares insights into the six emerging play personalities, the growing need for play across all ages, and how brands like Mattel are translating research into real-world impact. From cultural differences in China, Finland and the US, to the tension between digital and physical play, this conversation uncovers how play connects, heals and transforms.MADO website: https://www.lookwithmado.com/
Connect with Jaclyn via LinkedIn: https://www.linkedin.com/in/jaclyn-suzuki/
Key Takeaways:
- 🌍 Play is Universal: It transcends age, borders, and background.
- 🤖 Digital vs Physical: The nuances of screen-based vs real-world play.
- 🎯 Future of Play: How brands are reimagining connection through play.
Creators & Guests
- Gerry Scullion - Host
- Serdar Mele - Editor
- Stef Murphy - Producer
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
45 min - Why We Made Our Design Community Invite-Only (and Why That Matters)
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________In this solo episode, Gerry shares a heartfelt update on the This is HCD community and why it has evolved into an application-only model. Learn what makes this space radically different from noisy, growth-obsessed communities and how it’s built with intention, purpose, and a desire to create genuine impact.
Whether you’re a human-centred design practitioner or just curious, you’ll hear how members gain access to all of Gerry’s premium courses, personal coaching, and a low-noise, high-value space to learn and connect.
Creators & Guests
- Gerry Scullion - Host
- Serdar Mele - Editor
- Stef Murphy - Producer
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
4 min - Experience the Power of Liminal Coaching with Mike Parker
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________In this episode of This is HCD, I speak with Mike Parker about Liminal Coaching — a practice grounded in cognitive science that uses intentional daydreaming to help people unlock clarity, creativity, and direction.
We explore the role of the default mode network in the brain and how it becomes active during daydreaming — something most of us were taught to avoid, but that might actually be key to problem-solving and breakthrough thinking.
There’s also a special live session led by Mike — a short guided liminal moment — designed to help you feel more grounded and clear in just a few minutes. If you’re working in a high-pressure environment or navigating complex challenges, this is one to try.
Creators & Guests- Gerry Scullion - Host
- Serdar Mele - Editor
- Stef Murphy - Producer
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________All episodes have been produced by This is Podcasting.
36 min
About This is HCD: Human-Centred Design, UX & Service Design
From the publisher's feed
Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations.
Gerry Scullion talks with leading practitioners, design leaders, and strategists about what actually works: building design maturity, getting buy-in from leadership, running better research, improving customer experience, and growing design teams that deliver lasting impact.
With over 1 million downloads worldwide, This is HCD is the go-to podcast for UX designers, service designers, UX researchers, product managers, and anyone working to embed design thinking into how their organisation operates.
Every episode gives you methods, mindsets, and real stories you can put to work straight away. Subscribe to the Design Compass newsletter at thisishcd.com for weekly insights that go deeper.
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