On this week’s show, NOSH editor Carol Ortenberg and reporters Adrianne DeLuca and Lukas Southard chat about viral candy trends, the U.S. Senate’s sweet tooth and how one CPG company is thinking about category expansion. Later, Carol sits down with Bain & Company VP of Consumer Products practice, Charlotte Apps, to discuss details from the firm's recent Insurgent Brands report. 

Show Highlights:

01:22: The team talks about social media-driven sweets from ice cream wrapped fruit roll ups to freeze dried gummies. Lukas also shares some details and history surrounding the U.S. Senate's candy desk, which recently saw a changing of the guard. 

10:24: Adrianne details some food trends she observed during a recent trip to London, including a vegan 3D printed steak, followed by Carol’s assessment of a recent category expansion from hot sauce maker Cholula.  

17:58: Charlotte talks Carol through the methodology for assessing insurgent brands and the upward trajectory Bain has observed tracking this category of brands over the years. According to Apps, these brands often grow on increasingly accelerated timelines

28:03: Despite their premium positioning, Apps explains how insurgent brands typically exist across categories and details how their growth models often enable the business to capture wider-spread appeal.

"I think [for] many of these brands it's tempting to say they're riding a wave of consumer trends, and taking advantage of that...But really the ones that end up making it or or sustaining their growth, or really finding traction in the marketplace, are the ones that are not starting with the consumer trend -- they're starting with consumer need."

-Charlotte Apps

About The NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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