Meet Robbie van Dam, a visionary entrepreneur and finalist for the Kiwibank New Zealander of the Year Spark Innovator Award for 2023. Through his company GoodNature, Robbie’s passion and commitment has helped revolutionise the pest control industry thanks to a groundbreaking trap that humanely kills pests with remarkable efficiency. With over 22 million pests killed worldwide and huge monetary savings in conservation efforts, Robbie’s inspiring story of challenging the status quo, making meaningful change and turning innovation into a global success is not to be missed.

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