Welcome to the 5th edition of This is Not Advice, a non-advice column for premium subscribers of What Works. If you’re already a premium subscriber, thank you! If you’re not, I still think you’re great—and you can read a solid chunk of this column for free. Or, subscribe to get access to full-length columns and podcast episodes.

Or, read this excerpt here.

Next week, I’m teaching a workshop on how to pitch yourself to appear on podcasts for YellowHouse.Media. I’ll show you how to find shows to pitch, how to think like a producer, and how to prepare for your interview. Click here to learn more & register.