Welcome to the 3rd edition of This is Not Advice, my advice column that’s not an advice column for paid subscribers of What Works. 

This week, I am tackling a question that came up during last week’s workshop on media ecosystems (link to replay below!) and that my husband Sean asked me just this morning. It also came up a number of times during a workshop on audio essays that I taught earlier this year.

So I’m going to assume this is something that a lot of folks struggle with—myself included on a regular basis.

Here’s the gist:

I’ve accumulated lots of thoughts that I want to turn into a cohesive project—
maybe a book, a podcast series, an online course, even a single essay. 
How do I even begin working on something like that?

This episode is an excerpt from my full column! To upgrade your subscription and read or listen to the full episode, click here!

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