I’ve been shouting this from the rooftops: live social shopping is about to explode—and in this episode, I sit down with someone who’s actually doing it at scale. David Rawlinson, CEO of QVC Group, joins me to break down how one of the OGs of commerce + entertainment is going all-in on the next retail revolution.

We talk about what’s happening with TikTok Shop, why America is behind China in social shopping, how QVC is reinventing itself, and how creators, entrepreneurs, and even “garage sale” sellers can win big in this space. This isn’t just theory—this is real strategy for where attention, commerce, and community are all headed.

💥 If you’re a business owner, marketer, influencer, or just curious about where buying behavior is going… you NEED to hear this.