The Revenue Formula

This is why your growth isn't picking up

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There's been a bunch of change happening lately. And a lot of excuses to. It's time to accept the changes and adapt to (finally) start growing again.

  • (00:00) - Introduction
  • (05:47) - Growth and Market Dynamics
  • (10:59) - So what exactly has changed?
  • (11:23) - Changes in Buyer Behavior
  • (11:48) - The Rise of Buying Committees
  • (14:09) - Focus on Cost Reduction
  • (16:13) - The AI Buyer Emerges
  • (16:42) - AI's Rapid Improvement and Cost Efficiency
  • (19:39) - AI's Market Impact and Investment
  • (23:40) - Outcome-Based Pricing Models
  • (29:11) - The Future of AI in Business

    • This episode is brought to you by Fullcast - the only AI-powered platform that streamlines your entire sales lifecycle—from plan to pay. Loved by companies like Own, Degreed, Zones, Collibra, and more.

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    The Revenue FormulaBy Toni Hohlbein & Mikkel Plaehn
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