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If you are a salesperson, you know that building trust during a sales call is crucial. But how do you ensure you establish a good relationship with your prospect while also staying on topic? Today we’ll talk about a simple but valuable tool that will help you be more successful in your sales calls: setting the agenda. We will discuss why this approach works, the benefits it brings to you as the salesperson, and some tips for creating agendas that engage your prospects right from the start.