Join me as I chat with Jack Friks, founder of PostBridge and marketer Gabe Fletcher about how to address PostBridge's 20% churn rate. Gabe provides a strategic framework for reducing churn, including creating a community around the product, embedding Jack's personality into the tool, collecting better user data, and developing a unique product metric. The conversation explores how positioning, pricing, and user experience can be optimized to increase retention.

Timestamps:

00:00 - Introduction and purpose of the discussion

02:47 - PostBridge Overview

04:17 - Old Way vs New Way

11:15 - PostBridge Positioning

16:17 - Getting More User Data

19:05 - Email Marketing

22:32 - Onboarding Flow

24:57 - Indie Founder Trend

32:32 - Clear Positioning/Gamifying

39:34 - Importance of YouTube

47:39 -Creating A Unique Product Metric

54:23 - Market expansion strategies

01:02:08 - Data and Mission Drift

01:05:42 - The Team Around Jack

01:07:14 - World Building Explained

Key Points:

• Jack Friks' product PostBridge is making $20,000 MRR but facing significant churn issues
• Gabe Fletcher provides a comprehensive analysis of how to reduce churn through multiple strategies
• The importance of creating a unique product identity and embedding the founder's personality into the product
• Strategies for data collection, user engagement, and expanding beyond a single platform

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FIND ME ON SOCIAL

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FIND JACK ON SOCIAL:

PostBridge: https://www.post-bridge.com

X/Twitter: https://x.com/jackfriks

FIND GABE ON SOCIAL:

X/Twitter: https://x.com/makershelpdesk