This is Threats, a podcast about the changing sports media landscape and the conditions that threaten to undermine the traditional model.

In this series, Leaders’ Editorial Director James Emmett and Synamedia’s Head of Sport Simon Brydon will identify the conditions that threaten to undermine the traditional model. Alongside a handful of prominent industry experts, they also explore ways that leaders can navigate the ever-evolving sports broadcast space for optimum success in the field.

This episode focuses on innovation – how ever-changing technology provides both challenges and opportunities, and how to maximise on the latter. The featured guest is Sharon Fuller, VP of Content and Social for Europe and the Middle East at the NBA, who prior to joining the organisation in February held prominent content positions at Red Bull Media House and at the UK’s very first broadcast innovator, the BBC.