By Rhona Pierce: Recruiting, Employer Branding & Talent Attraction Expert
5
33 ratings
The podcast currently has 27 episodes available.
Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn:
Nicole shares practical examples from intern to C-suite level, explaining how companies of any size can build a powerful employee advocacy program that drives real results. Perfect for talent acquisition leaders, employer brand professionals, and business leaders looking to enhance their talent attraction through employee voices.
#EmployeeAdvocacy #EmployerBranding #TalentAcquisition #Recruiting #ContentStrategy #EmployeeGeneratedContent
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//TIMESTAMPS:
00:00 INTRODUCTION
01:03 Why Traditional Recruiting Content Doesn't Work
04:20 Content Libraries: The Right Way to Use Them
07:44 How Candidates Really Consume Employee Content
10:21 Balancing Brand Guidelines with Authenticity
13:48 Redefining Failure in Employee Advocacy
20:33 Building an Employee Advocacy Program with Zero Budget
24:54 Help Employees Find Story-Worthy Moments
28:04 Entry-Level to C-Suite: Content That Works
34:55 Overcoming Common Employee Advocacy Challenges
43:15 The Future: When EGC Becomes Just Content
45:42 Should You Pay Employees for Content?
RECOMMENDED NEXT EPISODE
→ #16: Making the case for Hiring Manager branding with Carrie Corcoran
****
🌟 CONNECT WITH NICOLE
💼 LinkedIn: https://www.linkedin.com/in/nicolescoffey/
🌐 Website: https://nicolestephens.work/
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
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🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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In this episode, we dive deep into employee onboarding with Amy Davies, founder of First 30. Learn why 33% of new hires leave within their first 6 months and how effective onboarding can save companies an average of $390,000 annually in turnover costs.
Amy shares:
- Why first impressions are crucial in employee retention
- How pre-boarding sets the foundation for success
- The true cost of poor onboarding practices
- Practical strategies for creating an effective onboarding program
- Ways to measure and prove onboarding ROI
- How to get leadership buy-in for onboarding initiatives
- Tips for managing onboarding content effectively
- The importance of cross-functional relationships in onboarding
Key Insights:
💡 Successful onboarding goes beyond paperwork and orientation
💡 Great onboarding can improve engagement by 82%
💡 The importance of making employees feel psychologically safe
💡 Why recruiters should stay involved in the onboarding process
💡 How to create a "drip campaign" approach to onboarding information
RESOURCES MENTIONED IN THIS EPISODE:
📘Ideas to Get Your New Hires Off to a Great Start
https://first30ready.ck.page/onboardingebook
📘Strategies for Running Compassionate and Effective Layoffs
https://first30ready.ck.page/compassionatelayoffsebook
📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw
RECOMMENDED NEXT EPISODE
→ #6: Inclusive Hiring Starts with Effective Intake Calls with Kat Kibben
****
🌟 CONNECT WITH AMY
💼 LinkedIn: https://www.linkedin.com/in/daviesamy/
🌐 Website: https://first30ready.com/
📹 YouTube: https://www.youtube.com/@first30ready
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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This episode is sponsored by Equity Activations
Around 20% of the population in the US is neurodivergent, yet most hiring processes contain significant barriers for neurodiverse candidates. If you’re not intentional about prioritizing neuro-inclusivity, AI-driven recruiting is going to make this worse!
So how can companies make sure they’re not unintentionally excluding neurodiverse talent?
My guest this week is Tameka Allen, a People & Culture consultant and the founder of ModCulture, a consultancy fostering business success through neuroinclusive work cultures.
In this interview, she emphasizes the importance of creating accessible hiring practices that accommodate diverse cognitive styles, the misconceptions surrounding neurodivergent candidates, and the need for organizations to adopt a growth mindset. Tameka shares practical steps for improving interview processes, the value of data in driving change, and the positive ripple effects of embracing neurodiversity in the workplace.
RESOURCES MENTIONED IN THIS EPISODE:
📕 Embracing Neurodiversity in Hiring Quick start Guide: https://bit.ly/neurodivergenthiring
📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw
//TIMESTAMPS:
00:00 INTRODUCTION
03:05 Personal Journey to Neuro-Inclusive Practices
05:53 Challenges Faced by Neurodivergent Candidates
08:49 The Importance of Inclusive Interview Processes
12:08 Common Misconceptions About Neurodivergent Candidates
14:58 Practical Accommodations for Neurodivergent Candidates
17:49 Data-Driven Approaches to Improve Hiring
21:06 The Ripple Effects of Neuro-Inclusive Hiring
23:56 Overcoming Resistance to Change in Hiring Practices
27:09 Small Changes for Immediate Impact
RECOMMENDED NEXT EPISODE
→ #9: The Truth about Diversity Hiring - with Tara Turk-Haynes
****
🌟 CONNECT WITH TAMEKA
💼 LinkedIn: https://www.linkedin.com/in/tamekanallen/
🌐 Website: https://modculture.co/
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Tara Turk-Haynes and her team at Equity Activations will partner with you to activate talent acquisition processes, learning and development programs, and employee engagement initiatives that drive measurable outcomes.
Learn more at equityactivations.com
Are you planning on creating content at the next conference you attend? There’s more to conference content than just posting selfies.
This week, I’m joined by Mike Peditto to chat about his experience creating content at RecFest USA. We spoke about the challenges he faced during content creation, the importance of planning and equipment, and the balance between being present and capturing content. Mike emphasizes the need for quality audio equipment, the process of editing and reviewing footage, and the significance of understanding your target audience.
RESOURCES MENTIONED IN THIS EPISODE:
🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook
🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video
//TIMESTAMPS:
00:00 INTRODUCTION
02:52 Lessons from RecFest: Content Creation Challenges
06:14 Planning and Equipment for Event Content
09:03 Balancing Presence and Content Creation
11:48 Engaging with Interviewees at Events
15:08 Editing and Reviewing Content
17:59 Target Audience and Content Strategy
24:12 Reflections and Future Plans
RECOMMENDED NEXT EPISODE
→ #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn
****
🌟 CONNECT WITH MIKE
💼 LinkedIn: https://www.linkedin.com/in/mpeditto/
🎵 TikTok: https://www.tiktok.com/@realisticrecruiting
📸 Instagram: https://www.instagram.com/realisticrecruiting
🎙️ Podcast: https://www.corporatepizzaparty.com/
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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Do your hiring managers trust you? What about your manager? Recruiting is really hard if internal stakeholders don't trust you.
In this episode, I’m joined by Brooke Wheeler, a Talent Acquisition Leader who has mastered the art of building trust internally. She shares insights on building trust with hiring managers, overcoming feelings of being undervalued, and the significance of curiosity in recruitment. Brooke shares personal experiences and insights on empowering teams, managing up, and finding advocates within the workplace, emphasizing that effective communication and a proactive approach are essential for success in talent acquisition.
🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video
//TIMESTAMPS:
00:00 INTRODUCTION
02:24 The Importance of Internal Branding
06:03 Overcoming Undervaluation in Recruitment
10:11 Navigating Company Culture and Positivity
13:32 Curiosity as a Tool for Building Relationships
17:40 Empowering Teams and Managing Up
21:28 Finding Advocates in the Workplace
RECOMMENDED NEXT EPISODE
→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan
****
🌟 CONNECT WITH BROOKE
💼 LinkedIn: https://www.linkedin.com/in/brookewheeler/
🌐 Website: https://restorationtalentsolutions.com/
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Are you feeling stuck in your TA career? Dr. Jasmine Escalera reveals how to reinvent yourself without burning it all down.
Dr. Jasmine Escalera is a certified career and life coach with a PhD in Neuropharmacology. She's the founder of The Courage Crew, the only free online community dedicated to supporting women in reinventing their personal and professional lives.
In this conversation, Rhona and Dr. Jasmine discuss topics such as the misconceptions about career reinvention, how to overcome burnout in talent acquisition, redefining success metrics for TA professionals, the power of micro-changes in your career, and practical strategies for pushing beyond your comfort zone. They also explore the importance of aligning your career with your values and how to build resilience in the face of industry challenges.
RESOURCES MENTIONED IN THIS EPISODE:
🎁 Join The Courage Crew for FREE: https://www.skool.com/the-courage-crew-kickstarter-3809/about
🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce
🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video
//TIMESTAMPS:
00:00 INTRODUCTION
02:15 Jasmine’s Reinvention Journey
06:02 Breaking Toxic Patterns
12:33 Navigating Burnout in HR
18:12 Mindset Shifts for Transformation
24:08 Overcoming Fear and Embracing Change
30:49 Redefining Success on Your Own Terms
48:00 Brain.fm Science-backed music for your brain
****
🌟 CONNECT WITH JASMINE
💼 LinkedIn: https://www.linkedin.com/in/jasmine-escalera/
🌐 Website: https://www.skool.com/the-courage-crew-kickstarter-3809/about
📸 Instagram: https://www.instagram.com/jasmineescaleracoaching/
🎙️ Podcast: https://her-next-career-move.captivate.fm/listen
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce
In this episode, Rhona Pierce and Kamara Toffolo discuss the intricacies of resume writing for talent acquisition professionals. They explore the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities. The conversation also delves into tailoring resumes for specific roles, leveraging employer branding experience, and navigating career changes. Additionally, they touch on the significance of staying competitive in a crowded job market and the responsible use of AI tools in the resume writing process. Kamara shares actionable takeaways for TA professionals to enhance their resumes and and stand out in the job market.
🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video
//TIMESTAMPS:
00:00 INTRODUCTION
02:53 Quantifying Accomplishments in Talent Acquisition
06:07 Showcasing Soft Skills and Leadership
08:57 Tailoring Resumes for Specific Roles
12:13 Leveraging Employer Branding Experience
15:04 Navigating Career Changes in TA
17:53 Staying Competitive in a Crowded Market
21:12 Utilizing AI Tools Responsibly
24:05 Key Takeaways for TA Professionals
****
🌟 CONNECT WITH KAMARA
💼 LinkedIn: https://www.linkedin.com/in/kamarat/
🌐 Website: https://kamaratoffolo.com/
📹 YouTube: https://www.youtube.com/kamaratoffolocareers
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
In this solo episode, Rhona shares how to repurpose content from podcast guest appearances. She explains the importance of repurposing content, including increasing reach, extending content lifespan, and establishing oneself as an expert. Rhona provides tips on identifying the most valuable parts of a podcast episode to share with the audience and suggests using engagement metrics to gauge audience interest. She also discusses different types of content that can be created from a single podcast interview, such as blog posts, email newsletters, and videos. Rhona introduces two tools, Claude and Opus Clip, that can be used to repurpose content effectively.
RESOURCES MENTIONED IN THIS EPISODE:
📗 Download Content Repurposing AI Prompts: https://link.rhonapierce.com/Prompts
🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook
♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn
🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video
//TIMESTAMPS:
00:00 INTRODUCTION
00:58 Importance of Repurposing Content from Podcast Appearances
02:24 Identifying Valuable Talking Points for Repurposing
04:12 Creating Various Types of Content from a Podcast Interview
08:25 Streamlining the Content Repurposing Process with Tools
09:21 DEMO: Using Claude for Content Repurposing
15:34 DEMO: Using Opus Clip to Create Clips from Podcast Episodes
20:28 Introducing 'Level Up With Video' Service
RECOMMENDED NEXT EPISODE
→ #18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes
****
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce
Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates. Orlando discusses how to choose the right podcast to appear on, the importance of staying authentic while on air, and how to handle unexpected questions. He also provides tips on avoiding common mistakes as a podcast guest and maximizing the impact of podcast appearances.
RESOURCES MENTIONED IN THIS EPISODE:
🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook
📘 Download Orlando’s Guide: Tips to Maximize Your Podcast Appearance: https://link.rhonapierce.com/OrlandoH
🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video
//TIMESTAMPS:
00:00 INTRODUCTION
03:15 Building Your Personal Brand through Podcast Guesting
08:23 Choosing the Right Podcast and Staying Authentic On Air
13:05 Maximizing the Impact of Your Podcast Appearance
26:25 Understanding the Audience and Providing Actionable Advice
34:03 Handling Unexpected Questions
36:23 Common Mistakes to Avoid as a Podcast Guest
41:30 Analyzing and Learning from Each Podcast Appearance
46:10 Leveraging Podcast Appearances to Benefit Your Brand
RECOMMENDED NEXT EPISODE
→ #15: How to Create Great Recruiting Content - with Joel Lalgee
****
🌟 CONNECT WITH ORLANDO
💼 LinkedIn: https://www.linkedin.com/in/orlandohaynes/
🌐 Website: https://careertalkspodcast.com
📸 Instagram: https://www.instagram.com/orlando_haynes1/
📹 YouTube: https://www.youtube.com/@careertalkspodcast/
🎙️ Podcast: https://open.spotify.com/show/5nbSqyDX8zKV778hgs2pJW
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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Tejal Rives, a recruiter and content creator, shares her content creation journey and how it has made her a better ally to job seekers. She started creating content to bridge the gap between the limited prep she could provide as a recruiter and what candidates needed to know. She shares her experience of using content creation to advocate for job seekers and improve her own recruiting practices. Tejal provides advice for recruiters who want to create helpful content and emphasizes the importance of having a burnout plan.
🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video
🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC
//TIMESTAMPS:
00:00 INTRODUCTION
04:44 Dealing with Burnout and Trolls in Content Creation
08:33 The Importance of Repetition and Recycled Content
11:18 Balancing Honesty and Empathy in Content Creation
20:07 Approaching Sensitive Topics with Objectivity and Facts
25:24 Using Content Creation to Advocate for Job Seekers
31:03 Advice for Recruiters Creating Content
38:14 Finding Your Creative Voice and Building Relationships
RECOMMENDED NEXT EPISODE
→ #15: How to Create Great Recruiting Content - with Joel Lalgee
****
🌟 CONNECT WITH TEJAL
💼 LinkedIn: https://www.linkedin.com/in/caffeinatedcareers/
🎵 TikTok: https://www.tiktok.com/@caffeinatedcareers
🌐 Website: https://caffeinated-careers.beehiiv.com/
📸 Instagram: https://www.instagram.com/caffeinatedcareers/
🐦 Twitter: https://x.com/coffeeandtejal
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Use Brain.fm to help you focus. Try it FREE for 30 days: brain.fm/rhonapierce
The podcast currently has 27 episodes available.
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