It’s Throwback Thursday at Behavioral Grooves, and we’re revisiting one of our favorite conversations with bestselling author Jonah Berger on the surprising power of words. Tiny shifts in language can shape behavior, influence relationships, and even change how others see us. Jonah reveals the “magic words” that captivate, motivate, and persuade, and shares practical tips for turning actions into identities, priming behavior with language, and making every word count.

[3:27] Welcome and speed round questions.

[5:09] Why asking for advice makes us actually seem smarter.

[7:17] Using abstract vs. concrete language.

[12:42] How Jonah researched the use of language.

[16:49] How can our language affect our relationships.

[19:31] Turning actions into identities.

[22:47] Priming behavior with language.

[25:00] Do the lyrics of songs help explain their success?

[28:27] Grooving Session with Tim and Kurt on why words matter.

About Jonah

Magic Words: What to Say to Get Your Way by Jonah Berger

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RUN DMC - Walk This Way (ft. Aerosmith)