Description:

Do you really need to be on TikTok and Instagram? Or is one platform enough? In today’s quick Marketing Monday, I’m giving you the clarity you need so you can stop overthinking and start focusing your energy where it actually counts.

We’re breaking down the difference between visibility vs. bookings, where your clients are hanging out, and how to know what platform is best for your current season of business.

• Why you don’t need to be everywhere to grow

• The difference between TikTok and Instagram (and how each serves your business)

• How to decide where your ideal clients are hanging out

• What to do if you're already overwhelmed with content

• The real question you should be asking: “Am I here for visibility or bookings?”

• TikTok = Discovery, virality, fun, broader audience

• Instagram = Trust, local visibility, consistent bookings

• Facebook/Offline = For many estheticians, real clients still come from referrals, vendor events, and FB groups!

Pick one platform to focus on this month based on where your dream clients are AND what you can realistically manage.
If you’re a local esthetician needing bookings—master Instagram first.
If you’re growing a national brand or selling digital offers—start playing on TikTok.

Still unsure where to start? Screenshot this episode and tag @estheticiansinbusiness. Let me know what platform you’re choosing and I’ll help you stay consistent!