TikTok formally launched Travel Ads, giving brands action-oriented ad formats (single video, catalog video, carousel) to target users engaging with travel content—an audience TikTok says is 2.6x more likely to book after searching on the platform. Booking.com will add roughly 150,000 attractions via a direct integration with FareHarbor, expanding U.S. supply and tapping operators that also list on rivals like Viator and Klook. Park Hyatt unveiled “Luxury Is Personal,” its first major campaign in 5+ years, as Hyatt accelerates luxury expansion—aiming to woo guests and developers amid gaps in key U.S. cities and a 146% luxury footprint increase since 2017.

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