Tim Hayden is the CEO of Brain+Trust and Chief of Business Strategy at The Next Practice, with over 20 years of experience building strategic solutions for brands through media, data, and mobility. Through these ventures, he helps organizations create competitive advantages and build lasting trust with their audiences.

Today, Tim Hayden reveals how automotive dealerships are sitting on a goldmine of untapped dark data that could revolutionize their operations and customer experience. Through practical examples and industry insights, he demonstrates how this hidden information can be transformed into actionable strategies for growth and efficiency.

Building on this foundation, Tim explores the game-changing potential of AI in strengthening customer relationships and discusses how dealerships can modernize their operations for the future. He offers a compelling vision for how automotive retail can evolve by embracing these technological advances while maintaining the human touch that drives sales and customer loyalty.

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Takeaways

Unlock hidden dealership data for actionable insights.

Use AI to deepen meaningful customer connections.

Modernize operations while preserving human relationships.

Quote

“The real power isn't just in collecting data.” -Tim Hayden​​

Connect:

Tim Hayden

LinkedIn: www.linkedin.com/in/saddleup

Website: www.braintrust.partners

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl
Website: www.partsedge.com