The CMO Podcast

Tim Mapes (Delta Air Lines) | Bewitched by Advertising


Listen Later

Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines. Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year. 

Tim has been with Delta for over 30 years, making him somewhat of a marketing executive unicdorn. He jumped to Delta after spending 4 years on the agency side with BBDO Worldwide.

Recorded in June, this wide ranging conversation goes through Tim's jump from agency to client and how his longevity at Delta has benefitted him and the brand. He also highlights how much Delta stresses the importance of focusing on their employees.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

The CMO PodcastBy vYve & Jim Stengel

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

340 ratings


More shows like The CMO Podcast

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

177 Listeners

The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

114 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,256 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,995 Listeners

Inside the Strategy Room by McKinsey & Company

Inside the Strategy Room

171 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

42 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,312 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

147 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

650 Listeners

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

40 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

84 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

151 Listeners