Rich Cohen's new biography of the Biggest Band in the World is called The Sun & The Moon & The Rolling Stones, and it got its title from Keith Richards himself. It was Keef's way of pondering the fact that the author had only ever known a world with The Rolling Stones, that they were as much an elemental fact of life to Cohen as, well, the sun and moon. But after years of exclusive access to the band (and a fanboy's dream job of working side-by-side with Mick Jagger on HBO's Vinyl) Cohen has cleaned his critical lens and taken a hard look at why all the booze, drugs, women, and touring—and years—haven't derailed this particular rock'n'roll circus. Imagine, he says, hearing "Satisfaction" on the radio, for the first time, in Middle America. Imagine what that did to the cultural landscape. How did this group of musical misfits manage to reinvent itself every five years for the forty years since—and why does it matter at all?