The Glossy Beauty Podcast

Tina Chen Craig on being 'the world's most reluctant beauty founder'

04.18.2024 - By GlossyPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Tina Chen Craig started Bag Snob, her original claim to fame, in 2005. She hustled her way to the front row of New York Fashion Week when "blogger" was still a dirty word and before "influencer" was in anyone's vocabulary. Then, in 2019, she did something she never expected to do and launched a beauty product, marking her first step in building a full beauty brand spanning skin care, body care and color cosmetics.

Called U Beauty, the brand launched on Net-a-Porter in November 2019 with Chen Craig's original product, the Resurfacing Compound. Based on units sold, it's still the brand's bestseller. The product, with various sizes priced $88-$228, is a multi-tasking serum with ingredients including retinol and vitamin C. Typically, these ingredients can't be combined, but the brand's patent-pending Siren capsule technology makes the mix possible.

On this week's episode of the Glossy Beauty Podcast, Chen Craig goes deep on everything from starting Bagsnob.com when a "Google domain thing" cost $10 to developing UBeauty's most recent launch, its Super Intensive Face Oil.

Get more from Glossy with the daily newsletter, sent out each weekday morning. Visit glossy.co/newsletters to sign up.

More episodes from The Glossy Beauty Podcast