It’s no secret that the relationship between dealers and vendors can be filled with tension. A strong relationship, however, can give shops a competitive edge as vendors go the extra mile to help you to keep your customers happy. From product advice to supply chain insights, your vendors are an essential part of your success.

In this episode of Bicycle Retail Radio, James Ayres, Domestic Sales Manager at Haro Bicycles, and Phil Cohen, NBDA board member and owner of Chain Reaction Bicycles, throw open the doors on their thriving dealer/vendor relationship so that you, too, can enjoy the benefits of a match made in heaven. 

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