My marketing crush, Carrie Klassen, shares the story of a heart-wrenching experience that occurred while she was volunteering at a shelter for abused girls and women in India.

I first came across Carrie's work some time around 2009. When she released her workbook, How To Write a Loveable Homepage, she became the go-to adviser that I recommend to any entrepreneur who feels icky when it comes to sales and marketing.