Jenn and Paula discussed their respective experiences in real estate, with Paula sharing her success in Minnesota and her multi-step approach to reaching out to clients. They also discussed the effectiveness of using custom marketing materials, strategies for building relationships with clients, and the importance of maintaining a consistent presence through various forms of communication. Finally, they touched upon the challenges of managing a large geographical area, the need for a CRM to keep track of clients, and the effectiveness of video ads and targeted marketing strategies.