Jeannine Kunz, vice president of Tooling U-SME, details how awareness of AM's capabilities is clearly on the rise:  Some big manufacturers are focusing on what AM means to their human capital, and AM is often being incorporated into existing roles. Kunz also discusses how Tooling U-SME can help customers increase their use of additive technologies while the world waits for standards.  Her division at SME leverages the knowledge of SME members to help companies work through challenges, including "make or buy decisions," she notes. And--the pièce de résistance--she previews the "first-and-only additive certification," at a fundamentals level: SME is set to announce it next month at RAPID +TCT (www.rapid3devent.com) in Pittsburgh.