While 2020 has been volatile, an industry highlight was coming together for the NABC/USHBC Virtual Conference & Expo. Attendees from across the industry and around the globe watched keynotes and presentations from every segment of the blueberry world, including health experts, genetic scientists, retail gurus and lifelong industry members. 

In this week’s episode, host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), walks you through the top 10 moments from this year’s virtual conference. 

You’ll hear from: 

• Harry Kaiser, Ph.D., of Cornell University 
• Michael Hyatt, CEO of Michael Hyatt & Company and author of The Vision-Driven Leader
• Michael Dosset, Ph.D., research scientist with BC Berry Cultivar Development
• Vonnie Estes, Produce Marketing Association vice president of technology
• And many more!

Marketing Boost

Also included in this week’s episode is the new Marketing Boost segment from Jennifer Sparks, USHBC and NABC vice president of marketing and communications. In this week’s Boost, Sparks talks about the sensory descriptions of blueberries and how they relate to marketing. 

Crop Report - November 4, 2020 

The Blueberry Crop Report is an update on crop conditions and markets throughout North America. In this episode, you’ll hear from Andres Armstrong in Chile and Luis Vegas in Peru. This was recorded on November 4, 2020.