In this episode, I’m joined by none other than Aaron Watters, CEO of OEM Interactive, who’s bringing the heat with a David Letterman-style countdown: the Top 10 ways to kickstart your online parts and accessories sales in 2025.

👉 Register for the upcoming Fixed Ops Roundtable Event

What we discuss in this episode:

• Why a dedicated parts phone line might be the easiest fix you’re overlooking
• The underestimated power of year-round promo calendars
• How installation instructions turn confused customers into loyal ones
• Why you shouldn’t take your phone number off the site—but you should add live chat
•  And the power of follow-up emails that drive loyalty and reviews

From setting realistic revenue expectations to game-changing live chat tools—and yes, even a shameless plug at #1 that just might be the smartest move you make this year—Aaron drops tactical, proven tips you can implement right now whether you're just starting out or ready to scale.

If you’ve ever wondered how to transform your parts department from “meh” to money-making machine, this is your roadmap. And in true Fixed Ops Roundtable fashion, we kept it fast, fun, and full of value.

Listen to the episode featuring Aaron Watters for even more insights!

Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇

Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Aaron Watters

Connect with Ted Ings and the Fixed Ops Roundtable:

• Register for the next Fixed Ops Roundtable Event
• Ted Ings on LinkedIn
• Center for Performance Improvement