In the second episode of a five-part series based on NACUBO's Top Five Higher Education Business Issues of 2022 project, NACUBO's vice president for policy and research, Liz Clark, speaks with Jim Hundrieser, NACUBO's vice president for consulting services, and Laurie Bernotsky, executive vice president and provost at West Chester University of Pennsylvania. During their conversation, Liz, Jim, and Laurie discuss changing perceptions of higher education as well as strategies to support students, meet institutional goals, and adapt to new expectations in resource constrained environments.   Links & Notes ·       NACUBO's Top 5 Higher Education Business Issues of 2022 ·       NACUBO Consulting ·       Connect with Liz on LinkedIn ·       Connect with Jim on LinkedIn ·       Connect with Laurie on LinkedIn