Beauty Business Game-Changer

Top five Q+A on business ownership ep. 84

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Top five questions asked by students

1.  How do I know if I am ready to start a salon suite or salon ownership

  • a.  Vision
  • b.  Resources: people, money, clients
  • c.  Mindset, determination, grit,
  • d.  Support: family, friends, mentor

    • 2.  How do I get started

    • a.  Research your area: what is available
    • b.  What is your budget
    • c.  Start create how you want your business to be operated: solo or team, policy and procedures
    • d.  Research what value you can give clients (is a salon what value can you create for your team)
    • e.  Create your brand, mission, Target market
    • f.  What value can you bring to your business

      • 3.  Best ways to market my business

      • a.  Email Marketing
      • b.  Text Marketing
      • c.  Lead Generation
      • d.  Reviews
      • e.  Local Community- cross promoting, advertisement, charity
      • f.  Loyalty Points
      • g.  Referral Program
      • h.  Visible- Online: Website, Google, Yelp, Facebook, You Tube, IG, TickTok (where is your target market at

        • 4.  How to become profitable in my business

        • a.  Create a budget
        • b.  Track your numbers
        • c.  Negotiate lower prices
        • d.  Is your menu Price per minute or per square foot
        • e.  Maximize the guest experience

          • 5.  How do I grow my business or scale it

          • a.  Create your system for doing things: Cancelation policy, Redo, how do you check in clients, how do you check out clients, your standards
          • b.  What does your team look like: hiring,, onboarding, non-negotiatables, 90 day probation period
          • c.  How will you lead your team
          • d.  How will you delegate to focus 100% on leadership ( get out from behind the chair)
            • ...more
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            Beauty Business Game-ChangerBy Jennifer Jade Alvarez
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