Attorney Loren Schwartz, Partner at Rouda Feder Tietjen & McGuinn in San Francisco, joins the Personal Injury Marketing Minute to discuss Top of Mind Awareness.

We discuss some of the marketing strategies Loren has used, and not used, return on investment, advice for other attorneys, and what’s worked for him.

Top of mind awareness has worked well for Loren thanks to his authentic, genuine relationships. Loren maintains contact with past clients, contacts them on their birthday, he is personally active on social media, and he has become true friends with past clients. His biggest piece of advice is to simply be yourself. He is about to launch a quarterly newsletter as well.

Top of mind awareness results in referrals.

Visit Loren Schwartz online here: https://www.rftmlaw.com/attorney-profiles/loren-schwartz/.

See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

Transcript coming soon.