Total Retail Talks

Total Retail Talks

By Total RetailBusinessManagement
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Total Retail Talks episodes

  • Vera Bradley Creates Seamless Customer Experiences With the Help of a CDP
    In episode 210 of Total Retail Talks, Executive Editor Joe Keenan interviews Daren Hull, chief customer officer of Vera Bradley, a women's quilted luggage, backpack, and accessories retailer. Listen in as Hull discusses why Vera Bradley has recently invested in a customer data platform (CDP), his goals to democratize access and utilization of customer data throughout…
    18 min
  • Why Emotional Loyalty is Critical for Sephora's Customer Rewards Program
    In episode 209 of Total Retail Talks, Executive Editor Joe Keenan interviews Allegra Stanley Krishnan, vice president of loyalty at Sephora, a global beauty retailer. Listen in as they discuss the redesign of Sephora's customer loyalty program; how the brand launched its new rewards program, Beauty Insider; and why a focus on emotional loyalty is key…
    8 min
  • How Clean Data Powers One-to-One Customer Relationships for Lovesac
    In episode 208 of Total Retail Talks, Executive Editor Joe Keenan interviews Susan Beckett, vice president, digital, direct and e-commerce at Lovesac, a furniture retailer known for creating bean bag chairs and adaptable couches. Beckett discusses the origins of Lovesac, from its first showroom location in Utah to its continued efforts to create seamless experiences for…
    11 min
  • How Chico's FAS Obtains a 360-Degree View of its Customers
    In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico's FAS. Listen in as Holze and Thorpe discuss why Chico's FAS chose Experian as its data partner and how the relationship has helped the women's…
    18 min
  • Stores, Mobile Helping to Drive Sephora's Omnichannel Success
    In episode 205 of Total Retail Talks, Mary Beth Laughton, executive vice president, omni retail, Sephora, discusses the beauty retailer's approach to omnichannel retail. Laughton details how Sephora listens to its customers, then seeks to deliver innovative solutions across all channels — stores, web, mobile — that best serve their wants and needs. Specifically, Laughton…
    18 min
  • Pearle Vision's Shift From Promotions to Quality Care Brand Messaging
    In episode 203 of Total Retail Talks, Executive Editor Joe Keenan interviews Doug Zarkin, vice president and chief marketing officer at Pearle Vision, a leader in the optical retail category that provides exam and eyewear retail products. Listen in as they discuss Pearle Vision's pivot from being a promotional-driven business to one focused on touting…
    14 min
  • DTC Brand Brooklinen Finds Success With Pop-Up Shop
    In episode 202 of Total Retail Talks, Executive Editor Joe Keenan interviews Julia Babina, vice president of operations and customer service at Brooklinen, a direct-to-consumer brand selling luxury bed sheets, pillows, comforters and blankets. Listen in as Babina discusses the story of Brooklinen's growth, and why the launch of a pop-up shop was a test…
    12 min
  • Stores, Talent, Purpose: Inside EVEREVE's Growth Strategy
    In episode 201 of Total Retail Talks, Executive Editor Joe Keenan speaks with Mike Tamte, co-CEO and co-founder of EVEREVE, a national women's fashion brand that works to inspire joy in its customers. Listen in as Tamte discusses the growth of EVEREVE, including investments in brick-and-mortar stores; hiring the right talent, particularly for its technology…
    26 min

About Total Retail Talks

From the publisher's feed

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners…

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