touch point podcast

Web tracking for hospitals and health systems are currently undergoing significant disruption. In some cases, health systems are actively pondering the usefulness of website analytics. In this episode, Reed Smith and Chris Boyer discuss how data and analytics strategies are important for healthcare digital marketers, and outline ways to can defend and support a website analytics practice. 

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In this episode, hosts Chris Boyer and Reed Smith discuss how digital health and digital marketing solutions can help address the “triple aim” - improving patient experience, improving population health and reducing healthcare’s costs. They also share the five main traps healthcare organizations should avoid, to prevent them from falling into “digital myopia.”

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In this episode, Reed Smith sits down with Ben Texter of Digital Health Strategies and Sam Seering of Epic, to discuss the new role of marketing in a health system, and how to leverage marketing’s understanding of patients (existing and new) to better support clinical efforts, and leverage technologies (such as the EMR) to engage the new healthcare consumer.

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Intranets are one of the oldest digital marketing and communications tool in most organizations’ toolkit. But even now, the age-old question persists: who owns the intranet? In this episode, hosts Reed Smith and Chris Boyer discuss the various stakeholders across an organization with a rightful claim to own this important internal communication platform, and they share best practices in intranet governance.

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For health systems, the partnership between digital marketing and IT is an important one, but sometimes it can be complicated. In this episode, hosts Reed Smith and Chris Boyer define the different types of “digital” in a provider setting and why the partnership between IT and Digital Marketing is critical. They also discuss the ever-changing role of the Chief Digital Officer. 

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In health systems, the marketing technology stack is constantly evolving. However, in some ways it could also be seen as regressing. In this episode, hosts Chris Boyer and Reed Smith discuss the challenges CMOs face with managing their MarTech stack and share ways digital marketing professionals can begin strategically assessing their technology investments. 

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Adoption of telemedicine for hospitals and health systems has, to a certain effect, followed the Gartner technology hype cycle. In this episode, hosts Chris Boyer and Reed Smith discuss how the soon-to-expire COVID-19 public health emergency might harm the long-term adoption of virtual visits, AMA’s predictions on the future of telehealth and share some challenges retail telemedicine companies are facing. 

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In this episode, Reed Smith and Chris Boyer welcome Matt Gove for an open and frank discussion on the progress our industry is making towards embracing consumer centricity and why there is a tendency to amplify disruption from outside players in the healthcare space.

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Digital health is here to stay: nearly half of the US population actively use wearables and connected health devices. However, many still express concern and doubt, which is impacting overall adoption. In this episode, hosts Reed Smith and Chris Boyer discuss the public use of health apps and wearables, the concerns that patients have with these devices and how those concerns may extend into other digital applications and devices. 

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Health system marketers often develop strategies to address online reviews, ratings and even how their organization rank with third-party sites and organizations. In the episode, hosts Reed Smith and Chris Boyer discuss the differences between each, the interrelation between ratings and reviews, and the challenges of bias with ranking methodologies. 

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