Better Advertising with BTR Media

Track the Right KPIs for PPC Campaigns with Josh Justice from The LEGO Group


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#006 - One of the ecommerce community's most active LinkedIn members, Josh Justice joins the show to chat topics from educating corporate boardrooms on full funnel Amazon advertising, to setting the right KPIs according to different campaign strategies, and more. As the Search Marketing Manager at the LEGO Group, one of the greatest toy companies in the world, Josh tells of the lessons he's learned along the way working at an agency, private label supplement brand, and even living in China where many Amazon sellers source their products from.

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Better Advertising with BTR MediaBy Destaney Wishon and Justin Nuckols

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