Beyond 8 Figures

Transform Your Business with Mindset Coaching with Elliot Roe, Primed Mind


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If you know what you need to do to take your business to the next level, but you aren’t doing it because it makes you feel uncomfortable, mindset coaching could completely change your life! Today’s guest, Elliot Roe, first experienced the power of mindset coaching when a hypnotherapist helped him overcome his intense fear of flying. In today’s episode, he explains how mindset coaching can help you develop a growth mindset and overcome whatever is holding you back from reaching your full potential! 

About Elliot Roe:

Elliot Roe is a leading expert in Mindset Optimization for High Performers and is the world’s #1 Mindset Coach for poker players. His poker clients have won over $100,000,000 and nearly every major tournament title, including the World Series of Poker Main Event. Elliot’s clientele also includes Olympic medalists, UFC Champions, Hollywood Actors, Business executives, and Wall Street traders. His unique mindset coaching system leverages the power of hypnotherapy to eliminate fears and breakthrough mental roadblocks, allowing you to operate in a state of peak performance every day. Elliot holds a graduate degree in Clinical Hypnosis and Hypnotherapy and co-founded the mobile mindset app Primed Mind.


Episode highlights:

  • The best way to test out a product or a service is to use yourself as a guinea pig. Hypnotherapy helped Elliot overcome his fear of flying, and now he uses that method to help other people overcome their own challenges. (01:18)
  • Staying in your comfort zone is easy, but if you want to grow, you need to push through some discomfort. Enlisting a coach will help you get through this stage quickly and effectively. (14:23)
  • Business coaching and mindset coaching are two very different things. If you don’t know what strategy to use to take your business to the next level, you will benefit from a business coach. On the other hand, if you know what you should be doing (e.g., asking for investments, firing staff members) but something inside you is holding you back from doing it, mindset coaching is what you need! (20:29)
  • If you’re wondering whether you need a mindset coach, think about what your discomfort is costing you. If you’re losing money because of the things you aren’t doing because of your fear of doing them, a mindset coach can help you. (28:59)
  • Take self-care seriously! If you put effort into looking after yourself on a personal level, you will see the benefits in your business. Elliot sees a personal trainer, goes for massages, and sees his own coach regularly, as these are the things that put him in a good mental space. (29:24)
  • Start your journey of overcoming your fears right now: think about what you hate doing and try to connect it to earlier memories so that you can understand the origins of your fear. This understanding is the first layer of the foundation from which you can switch to a growth mindset. (30:44)


Elliot’s best advice for entrepreneurs:

“Anywhere there is this physical tension that’s stopping you doing the thing you should be doing, that’s where a mindset coach is doing to be valuable.” (21:23)


Resources Mentioned:

Primed Mind


Connect with Elliot:

  • LinkedIn
  • Twitter
  • Website


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Beyond 8 FiguresBy A.J. Lawrence

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