In this episode, Kaylee Felio is joined by seasoned Fixed Ops leader Kyle Morisette, who shares his 20+ year journey through the dealership world and his transition into tech leadership at Tech Wall. Kyle opens up about his passion for building customer relationships, driving genuine results for service and parts departments, and how stepping onto the "vendor side" is more about partnership than sales.

Kyle reveals why customized technology, created by fixed ops professionals for fixed ops professionals, is changing the game in dealership operations—from scheduling to seamless integration across parts, service, mobile operations, and even payments. If you want the inside scoop on how process-driven innovation, empathy, and real-world dealership experience come together to solve everyday dealership problems, this is the episode for you.

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Takeaways

1. Partner, don’t just pitch
2. Customization is key
3. Empathy and continuity matter

Chapters

00:00 — Kaylee Felio welcomes Kyle Morisette, highlights his two decades in fixed ops

02:34 — Kyle’s journey: From enterprise rental to service advisor to dealership leadership

04:00 — Why personal relationships and transparency keep people in the industry

05:38 — Transitioning from dealership to tech—overcoming the “vendor side” stigma

07:06 — The limits of dealership “bubbles” and lessons learned serving multiple stores

08:07 — Tech Wall origins: Real dealership needs, real tech solutions

09:59 — What makes Tech Wall’s scheduling and parts platform different

11:43 — Seamless DMS integration and adaptability for all kinds of dealerships

13:56 — Leveraging AI for parts departments—finally, technology for the people who need it most

16:26 — How Tech Wall helps bridge the parts-availability and scheduling gap

18:07 — Built by fixed ops, for fixed ops—why team culture matters

21:34 — Partnership beyond the sale: support, accountability, and change management

24:30 — Realities of shifting from dealership to vendor life and building new habits

26:14 — Authenticity and relationship-first selling for tech partners

28:29 — Building for growth: Supporting more stores without sacrificing service

30:18 — Looking ahead to 2026: Growth, expansion, and a renewed sense of energy

Kaylee Felio

LinkedIn: https://www.linkedin.com/in/kayleefelio