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Unlock the secrets of storytelling in Alberta's tech scene with insights from Leah Sarich, head of story at Thin Air Labs and host of the podcast, The Founder Mindset, and startup marketing consultant Kira Kelsie from Kasm Consulting.

Explore how compelling narratives can transform public perceptions of complex innovations, fostering a culture of engagement and support throughout the province. Leah and Kira share their expertise on crafting stories that resonate broadly, bridging the gap between high-tech concepts and everyday Albertans, and creating a unified narrative spanning startups to industry giants.

Discover the challenges and strategies involved in making intricate technologies relatable and accessible. Leah draws upon her journalism background to illustrate how plain language storytelling can highlight the human impact of innovations, while Kira sheds light on the common struggle founders face in simplifying their messages. Together, they offer practical tips for startups to connect with their audience, particularly in the clean tech sector, where skepticism is often a hurdle. Our discussion underscores the paramount importance of building trust and credibility through effective and authentic storytelling.

Dive into ChatGPT: yay or nay? Our guests weigh in. Kira discusses AI-driven marketing strategies that prioritize authenticity and collaboration, while sharing a humorous story about the pitfalls of over-reliance on technology.

Our conversation also emphasizes the importance of community, encouraging founders to share their stories at networking opportunities, open houses, and coffee meetups at places like Platform Calgary, Edmonton Unlimited and any of the Regional Innovation Networks:

Calgary – Calgary Innovation Coalition
Central AB – Central Alberta Regional Innovation Network
Edmonton – Edmonton Regional Innovation Network
East Central AB – East Central Alberta Regional Innovation Network
Northeast AB – Wood Buffalo Regional Innovation Network
Northwest AB – Grande Prairie Regional Innovation Network
Southeast AB – APEX: Southeast Alberta Regional Innovation Network
Southern AB – The Regional Innovation Network of Southern Alberta

Finally, your call to action: just start small.

We encourage founders just like you to take part in spotlighting Alberta's amazing tech ecosystem by contributing a short story about your business on LinkedIn. Start small and build your story telling muscle. You never know who will be listening! 

Whether you're a founder, entrepreneur, or tech enthusiast, this episode promises to enrich your understanding of storytelling's pivotal role in driving innovation and engagement. 

Shift by Alberta Innovates focuses on the people, businesses and organizations that are contributing to Alberta's strong tech ecosystem.