A new study reveals some men feel environmental stewardship is not manly. Is this just one more reason we should leave the women in charge? Or should we market green behavior the same way we sell pickup trucks? The GrowthBusters team explores the ins and outs of masculinity and femininity in relation to being green. Also: Ben does something shocking with carrots. For links to the study and stories, see the complete show notes at: https://www.growthbusters.org/trashing-the-planet-is-macho/