To create real, sustainable, competitive advantage you can’t just rely on satisfying the people you work with. You need to impress them.
Jon Picoult is the founder of Watermark Consulting, a leading customer experience advisory firm that helps companies impress customers and inspire employees, creating raving fans that drive business growth. Princeton-trained in cognitive science, Jon has advised C-suite leaders at some of the world’s top companies, spanning Allstate to AT&T to Becton Dickinson. His insights have been featured by The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes.com(where he’s a regular contributor). His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in his industry.
Join in on today’s episode if you want to learn how to take your customers and clients from impressed to obsessed.
Things you will learn in this episode:
[00:01 - 06:35] Opening Segment
I introduce today’s guest, Jon PicoultJon give us a bit of his background How Jon’s experience taught him empathy Background in programing and AI College pathwayGoing from Comp Sci to the business world
[06:36 - 22:05] Take Customers from Impressed to Obsessed
Jon talks about his early careerLearning the emotional resonance of the experience you bringBuilding relationships with advertisers and listeners in the music spaceHow you present yourself matters Bringing the value before the ‘ask’ Build and deliver expectations Bringing confidence to the table without sacrificing authenticityHow Jon scaled to consulting high level companies on their messaging What is takes for an organization to connect with their audienceRealize each of your functioning silos Getting buy-in from people to align with your vision Make sure the metrics aren’t undermining your goalYou’re customer’s voice is more important than analytics Make heroes - show people what ‘right’ looks like
[22:06 - 25:52] Aspire to Inspire - Creating Memorable Impressions
Key takeaways from Impressed to ObsessedAspiring to satisfaction is mediocrity You need to impressHow to create loyal customersSatisfied customers defectMemory of the experience is more important than experience itselfHow to get the book - Links below
[25:53 - 30:48] Closing Segment
Who you know or What you know? Idealism vs. pragmatism Who you know tends to pull ahead of what you knowRaNDoM RoUnDHow to connect with Jon - links belowFinal words
Tweetable Quotes:
“Ultimately, people’s purchase behaviors and referral behaviors are going to be largely influenced not by a logical, rational experience that they’re getting from a business - they’re really going to be influenced by how they feel.” - Jon Picoult
“You have a tremendous opportunity to show people what ‘right’ looks like…” - Jon Picoult
“If you are aspiring to satisfy your customers, then you are aspiring to mediocrity… to create real, sustainable, competitive advantage you can’t just rely on satisfying the people you work with. You need to impress them.” - Jon Picoult
Resources Mentioned:
- From Impressed to Obsessed
Want to connect with Jon? You can follow him on Twitter, Instagram, and LinkedIn. Check out https://watermarkconsult.net/ if you want to impress your customers, and inspire your employees.
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