We’re kicking off season four of the I Make A Living podcast with Bryan Clayton, CEO and founder of GreenPal, a mobile app that connects customers to lawn care companies. Clayton’s first career was in landscaping, and he leveraged his expertise to build “Uber for lawn care” from the ground up. He’s done it by being really good at one thing, listening to his customers, and taking himself on a hero’s journey through the business’ ups and downs.