Make Marketing Suck Less for Expertise-Driven Solo Businesses

TRSP 06: Why Your Speech Needs a BIG IDEA

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Want your audience to remember your message? Want to book speaking gigs because meeting planners must have you and ONLY YOU?

Then you must find the BIG IDEA behind your presentation.  

The biggest reason speakers don’t gain traction in speaking and aren’t paid what they are worth is because their speech is full of many small ideas that don’t position them as the go-to expert in their industry.

In today’s episode of the podcast, I’ll help you find the BIG IDEA of your presentation so you can begin to position your expertise in a way that is memorable to your audience.

We’ll cover:

  • How much your audience really remembers about your speech (hint: it’s pretty grim)
  • What is the BIG IDEA and tips for crafting yours
  • Identify how the BIG IDEA serves as a beacon for writing your speech
  • The one question you must ask to find your BIG IDEA
    • Mentioned in this Episode:
    1. The forgetting curve - how much your audience remembers about your speech
    2. The Speak for Impact program for crafting a signature speech
    3. Erica Loren, Workplace Happiness Coach
    4. Personal Finance that Doesn’t Suck by Mindy Crary
    5. The Rebel Speaker Facebook Group
      6. ...more
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      Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur
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