Make Marketing Suck Less for Expertise-Driven Solo Businesses

TRSP 07: Write a Speech that Pushes Boundaries

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How do you create change in your industry by pushing boundaries instead of buttons?

Listen up Rebels, you’re never going to change anyone’s mind if you approach your presentation with guns blazing, bound and determined to make change or else.

Instead you need to craft a message that establishes your vision and gently guides your audience to your way of thinking.

On this episode of The Rebel Speaker Podcast, we’ll talk about how to challenge the status quo in your industry without everyone thinking you’re the jerk who wants to change ALL THE THINGS!

We’ll cover:

  • Why you don’t want to be a “me too” speaker
  • Identify why change is so difficult for your audience
  • How to position yourself so your audience is more receptive to your message
  • Why resistance to your message is magical for persuasion
  • The questions you can ask to establish common ground with your audience
    • Mentioned in this Episode:
    1. The Speak for Impact program for crafting a signature speech
    2. The Rebel Speaker Facebook Group
      3. ...more
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      Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur
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